I recently became obsessed with TOMS shoes. I had seen them around before, but it wasn't until Dan's cousin, Katy, sang their praises when we visited her in DC this fall that I found myself dying to buy a pair. In November, I purchased my first pair, which is gray, in Kansas City. I love them. They're my grown-up, sneaky way to wear something as comfortable as slippers outside while still looking appropriate.
Then, for Christmas, I received another pair, this time sparkly and festive!
And the best part about them is that every time you buy a pair, an identical pair (maybe sans sparkles) is given to children living in poverty. I know some people are skeptical of this policy, saying that giving an equal amount of money to those same children would help them more. While I understand their point, I disagree with them. I think many of the people who purchase these shoes (aka me, as much as I hate to admit it) are more likely to buy the shoes than to find a specific way to donate money. Furthermore, I think it's a phenomenal business concept. Why not build some philanthropic mission into your business model? Now, people can buy cute shoes and feel good about doing it. Plus, it's a great way to make sure that important resources are reaching the people who need them.
To promote their mission, TOMS has created a "One Day Without Shoes" campaign. Here is the promotional youtube video:
I would love to try to go without shoes for a day....although if I'm teaching ski school, it might be difficult. To learn more visit: http://www.onedaywithoutshoes.com/
photos of shoes from www.toms.com
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